our team


“Your lighting should uplift your home completely”
In other words, Reem is passionate about enriching spaces and interiors with just the right amount – and design – of lighting. Reem’s undergraduate studies were of an architectural focus and after graduating in 2012, she worked towards attaining her Master’s of Interior Architecture from UCA in Rochester, UK. When it comes  to her go-to design preference, Reem’s style always goes back to straight lines. When she’s not working on her next Crudo masterpiece or riding through life with her little sweetheart Farida, you’ll find Reem on the volleyball court – a passion she’s had for so many years now


She is our Chameleon!
While Nancy does come from an educational and professional background in Business Informatics, she was intrigued to leave all of this behind and take on a new passion with the launch of Crudo – design. She loves fusing a broad range of styles, from modern and eclectic, to the usage of traditional material and exploring raw substances. When it comes to design, Nancy’s go-to choice involves a great deal of detail with lots, and lots, of curves.